Continental Europe seeks to combine flexibility with security in its Essay

Mainland Europe tries to consolidate adaptability with security in its relations with the workforce by means of a scope of measures one of - Essay Example In any case, the reactions of the strategy direct towards the way that the decent varieties present at the national level prompts the decay of the ‘one-size-fits-all’ approach that flexicurity model proposes (Muffels, 2008, p.386). The Union has taken different measures for the foundation of the equivalent yet question despite everything emerge in regards to its viability with the upheaval of the most exceedingly awful money related emergency in 2008 after the Great Depression in 1930 (Flexicurity: Europe's work arrangement?, 2008). The paper will examine the flexicurity approach adjusted by the European Union alongside the conversation of its standards and targets and with uncommon spotlight on Germany and Denmark. Feature will be likewise given on the young joblessness issue concerning the Viking, Laval and Ruffert cases talking about the security proportions of different nations regarding the advantages in consistence with Art 3 and 49 of the EC settlement which cente rs around the option to set up in any state or that of single market and privileges of arrangement of administrations over the European Union. Presently the ensuing area will manage the idea of flexicurity. 2. Thought of flexicurity In today’s work showcase there is a prerequisite of thorough degrees of adaptability and versatility both in light of a legitimate concern for the businesses just as the representatives for foreseeing and reacting to the requests of the market (Flexicurity Pathways, 2007, p.3). The core of flexicurity is a rising idea in the European Union and has been considered as a noteworthy methodology in the work advertise and inside the business worldview (EU Council: Common 'flexicurity' standards received, 2008). The approach has been first produced in the Nordic nations to understand European Union’s work oddity. From the investigations of Wilthagen and Rogowski in the year 2002 it gets uncovered that flexicurity is viewed as the strategy that coo rdinates towards a synchronized stage that lifts work advertise adaptabilities, work associations just as work relations with security arrangement for the frail gathering of individuals inside and outside the work showcase. The creators feature that adaptability and security can be accomplished through spotlight on coordination. They stress that underlying shock will be gotten from the large scale level on-screen characters like government and social accomplices. Usage will be set up on all degrees of the economy with various methods for adaptability supplementing each other with relating shifted security structures (Meyer, 2009, p.87). From the mid 2000s, the European Union approach of flexicurity incorporated an amalgamation of simple recruiting and terminating rules profiting the jobless and following a master work advertise strategy (Flexicurity: Europe's business arrangement?, 2008). 3. Hidden standards of flexicurity The European Foundation for the Improvement of Living and Wo rking Conditions (Eurofound) has been set up in the year 1975 taking a shot at the region of working conditions, day to day environments and modern connection ( Agencies and other European bodies, n.d.). The EU body while drafting approaches constrained itself while applying flexicurity strategies with some regular standards. The normal standards which the flexicurity model proposes is

The Lottery Essays (928 words) - Dystopian Literature, Films

The Lottery The Lottery, a short story composed by Shirley Jackson, is a story of upsetting evilness. The setting is a little town comprising of around 300 occupants. On June 27th of consistently the individuals from the network hold a town wide lottery in which everybody is required to partake. All through the story the peruser gets an odd inclination with respect to the occupants. In spite of the fact that they are gathering for a lottery drawing there is a demeanor of apprehension about the occasion. All the way there is a mind-boggling sense that something horrible is going to occur because of the creators inside and out utilization of anticipating. The main insight that something bizarre is occurring is drawn out into the open in the subsequent section. After Jackson depicts the mid year morning, she implies the youngsters assembling in the Village Square, however they are acting very bizarre. Bobby Martin had just stuffed his pockets brimming with stones, and different young men before long followed his example?eventually made an extraordinary heap of stones in one corner of the square and protected it against the strikes of different young men (Text, 782). The main inquiry we should ask is for what good reason are the young men heaping stones up in the town square? In any event we realize that the stones will assume a significant job in the ultimate result. Each after passage contains inconspicuous pieces of information as whatever will unfurl. After the entirety of the youngsters have assembled the men start to fill the square, followed by the entirety of the ladies. They stood together, away from the heap of stones in the corner (Text, 783). The way that the stood away from the stones, once more, educates the peruser that the stones assume some vile job. Anxiety among the individuals is obvious because of the youngsters' hesitance to join their folks remaining in the square. Now in the story the peruser ought to have a feeling that the lottery being portrayed isn't going to have a lovely result for somebody in the populace. One specific line on page 784, in the last section, provides the peruser guidance in figuring it out the lottery result. The storyteller portrays Mrs. Hutchinson's passage saying, She tapped Mrs. Delacroix on the arm as a goodbye and made her way through the group. goodbye is utilized as hinting to the peak of the story. Typically when an individual enters a horde of individuals they are welcomed, however not Mrs. Hutchinson for she is clearly leaving. Closer the peak the traces of foretelling nearly give away the mystery. Elderly person Warner says, sufficiently awful to see youthful Joe Summers up there messing with everyone (Content, 786), accordingly showing that the lottery was no kidding matter. It is clearly going to have a significant effect on someone's life. The individuals realized that consistently there was going to be a lottery, and they kept up a feeling of cleverness to go with their disgruntlement. Participating in the attracting was a need to them, and for reasons not talked about, they acknowledged it. Another reference to the reality of the event is portrayed when Mr. Summers (the lottery official) says, Well now?guess we better begin, get this over with, so we can return to work. Anyone ain't here? (Text, 785). By and by it doesn't sound like the individuals included are too on edge to even think about finding out who will be the fortunate victor. At the point when Mr. Summers starts calling names, the occupants apprehensively present themselves, uninformed of their fate, to haul sheets of paper out of the little dark lottery box. No one is to take a gander at their sheet of paper until the entirety of the individuals from the town had drawn. This activity adds anticipation to the story. The peruser won't recognize what is going to occur until the finish of the story except if they have gotten on Jackson's solid utilization of foretelling. The story at long last starts to unfurl as everybody inspects the individual slips. For a moment, nobody moved, and afterward all the slips of paper were opened. Out of nowhere, all the ladies started to talk on the double, saying, 'Who is it?'?'Bill Hutchinson has it' (Content, 787). Doomsday is upon the Hutchinson's, and the Missus is shouting

Writing Analytical Essays - Why It Is Important To Put In The Effort

Writing Analytical Essays - Why It Is Important To Put In The EffortTo write analytical essays that stand out in the best possible way, you need to put in all the resources at your disposal. In this article, we will take a look at what those resources are and how you can use them to make an impact.There is no way that you can take any sort of writing seriously if you are not thinking about it with full intellectual seriousness. It needs to be in your mind from the time you start until the time you finish. Analytical essays must be thought out before they are written. Every word must be examined with equal attention.Your ability to do this will determine whether you will succeed or fail in the big thing. In fact, if you have ever taken a psychology or a sociology class, you may recall that you were tested based on your essay performance. This can help you understand how important it is to put in the effort to think of what you are going to write in advance.You can do this through thou ghtful writing by composing logical analytical essays. At first, it may seem that you should write the essay without much planning but the key is to write each and every point with the intent of bringing in some sort of conclusion at the end. It is important that you remember to do this because it makes it easier to organize your thoughts.With this in mind, you will be able to analyze ideas better when you write the essay. It is also important that you carefully check for spelling and grammar errors. Even with a limited amount of time to work on these things, you should still spend a few moments checking on what you have written.This can help you get over any writing problem as you get to concentrate on thinking. This will help you not only get through a complex essay but it can also make it easier to write in general. In addition, you can spend more time doing other things while you concentrate on your essay.Writing analytical essays is easy to do but many people get bogged down in the details. Instead of getting stuck on the details, spend a little time focusing on writing the bigger idea first. If you follow this advice, you will come up with a good first draft.If you continue to write analysis essays, you will not only get to check the facts but you will also see that you can organize the thoughts into a cohesive whole. By doing this, you will find that you do not have to think of all the things that you are going to write when it comes to analytical essays.

Marjane Satrapi s Persepolis Story - 1487 Words

Marjane Satrapi’s Persepolis tells the story of her life as a young girl in Iran during the Islamic Revolution. Satrapi’s story is told through an autobiographical graphic novel which is revolutionary because such stories are often told through more common mediums such as Television interviews and text based novels; this difference helps to set Persepolis apart from other works about revolutionary Iran. The Persian people have been largely dehumanized by mass media in a post September 11th society because of the actions of a small group of radical extremists. The true function of Persepolis as a text is not exposing the true happenings during the Islamic Revolution but is rather the way Satrapi humanizes the Persian people by showing their compassion, morals and even rebellion through the novel’s minimalist style, visualization techniques (simple images symbolizing complex or abstract ideas), inclusion of common norms in a traditional Islamic state and the develo pment of the protagonist’s (Marjane) coming of age story. The rebellious and humanizing spirit of Persepolis is masterfully presented in section 15: â€Å"The Cigarette† and this section will be the subject of analysis for this essay. Satrapi’s main objective in writing Persepolis is to break down the alienation of the innocent Persian civilians by creating separation between the civilian Persian population and the radical extremists. Satrapi does this by showing the morals and compassionate side of the Persian civiliansShow MoreRelatedMarjane Satrapi s Story Of The Complete Persepolis Essay1022 Words   |  5 Pagesthe child must find their way in an unfriendly world. This is not a fictitious story. This is an actual event that happened to the author of The Complete Persepolis. Marjane Satrapi, the author of The Complete Persepolis, grew up during the 1979 Revolution. This event changed many people’s lives, either it was for the better or worse is hard to say. Nevertheless, it influenced Satrapi s whole life. In the book, Satrapi expresses her childhood memories through her eyes as a child. Her experiencesRead MorePersepolis Reflection Paper1578 Words   |  7 Pagesregarding Persepolis by Marjane Satrapi the class discussed many topics. As a group, we began by talking about the genre of the graphic novel. The artistic style and technique used by Satrapi was addressed specifically. I mentioned that I appreciated the mono color, by using black and white it effected the readers by making the text more serious. Another comment was added; the use of minimal color was effective. Another main topic discussed was the characterization of Marjane Satrapi. One classmateRead MorePersepolis Assignment1402 Words   |  6 Pages Satrapi states in the introduction of the 2004 Pantheon version of The Complete Persepolis that Iran, an â€Å"old and great civilization[,] has been discussed mostly in connection with fundamentalism, fanaticism, and terrorism.† She expresses that, â€Å"as an Iranian who has lived more than half of [her] life in Iran, [she] know[s] that this image is far from the truth. This is why writing Persepolis was so important to [her]. [She] believe[s] that an entire nation should not be judged by the wrongdoingsRead MoreThe Complete Persepolis By Marjane Satrapi1552 Words   |  7 PagesThroughout The Complete Persepolis by Marjane Satrapi the idea of inequality is introduced through several examples. Marjane Satrapi uses the title to comment on inequality in all aspects of Marjane’s life, including gender, religious, economic, and racial status. Although there are several forms of inequality that the title attempts to highlight within the story, it focuses primarily o n the issues of gender inequality by comparing the issues that Marjane faces due to her gender and comparing itRead MorePersepolis: perceptions of the veil1546 Words   |  7 Pagesï » ¿Persepolis; Perceptions of the veil [Satrapi, (b) p52] â€Å"And say to the believing woman that they should lower their gaze and guard their modesty...that they should draw their veils over their bosoms and not display their beauty...† SÃ… «rah 24:31 The autobiographical novel â€Å"Persepolis† depicts the early stages of its author, Marjane Satrapi’s life. It shows her growing up in Iran, to her studies in Vienna, and her return. In an interview in 2008, she stated that she composedRead MoreMarjane Satrapi s Persepolis 1646 Words   |  7 Pages Marjane Satrapi’s graphic novel Persepolis is an expressive memoir of her growing up in Iran during the Islamic Revolution, the fall of the Shah’s regime and the Iran-Iraq War. Unlike conventional memoirs, she uses the black-and-white comic book form to find her identity through politics and her personal experiences in Iran and it has become effective and relevant in today’s society because she is a normal person that has had to live through extreme circumstances. Marjane has contributed to a wholeRead MorePoint Of View In Persepolis By Marjane Satrapi1498 Words   |  6 Pageswriting. Marjane Satrapi utilizes the impact that point of view has in he r graphic novel Persepolis. The story, which is written as a memoir, includes Marjane herself in the images, which makes the text seem to be told from more of a limited third person point of view, while the narration of the story is told in the first person. By including herself in the images, Satrapi is better able to explain to the reader exactly what she went through, and emphasize exactly what she felt. Writing her story exclusivelyRead MoreCultural Acceptance in Marjane Satrapis Persepolis1616 Words   |  7 Pagesï » ¿Whitfield Logan English 102 Ighade 4-7-14 Cultural Acceptance in Persepolis Marjane Satrapi‘s graphic novel Persepolis  is an  autobiography that  depicts her childhood up to her early adult years in  Iran  during and after the  Islamic revolution.  Throughout the novel Satrapi incorporates character development, religion, and the conflict of freedom vs. confinement in order to develop a greater appreciation between two opposing eastern and western cultures. When analyzing the current relationshipRead MorePersepolis : The Story Of A Childhood1164 Words   |  5 Pagessituation. In the autobiographical graphic novel, Persepolis: The Story of a Childhood by Marjane Satrapi, readers are able to focus on the honesty and emotion of stories to capture their own opinion on Iranians rather than previous assumptions. During the time of the novel, Marjane weaves through childhood in an environment that is full of war and political conflict. Slowly Iran turns into a physical and mental prison, and, like many other Iranians, Marjane struggles between finding herself and absorbingRead MorePersepolis: A Script on the Iran War Essay930 Words   |  4 Pages Persepolis is a graphic memoir of Marjane Satrapi. The book has received multiple accolades and citations for its realistic and well-written script as well as its commitment against totalitarianism. Satrapi writes (and draws) of her life during the war between Iran and Iraq. It has both literal an d symbolic meanings hidden among the drawings, as it also shows the hardships she faced in other countries and even, at times, in her home country of Iran. It helps to show the past and somewhat present

The Syrian Refugee And Migration Crisis - 1423 Words

The pioneering seminars for this course identified and introduced the groupings of the multiplicity of theories, which exist in the world of International Relations today. The study of International Relations like any other academic field of study makes use of theories and frameworks through which the field is conceptualized; therefore, one must be careful when grouping these theories even further, by paying attention to the individual similarities and differences which are found within these theories and how they complement or contrast each other. According to International Relations by Joshua Goldstein, Jon Pevehouse and Sandra Whitworth (hereof known as Goldstein et al.), â€Å"one way to look at the variety of theories is to distinguish†¦show more content†¦Ultimately, it will conclude that the most suitable method for viewing International Relations, and the method which I find most persuasive is the liberal-pluralist perspective, as it best supports the mandate for wo rld peace. Individuals who identify with realist paradigm, according to Goldstein et al., â€Å"find their most fertile ground in the subfield of international security, with its logic of military power† (Goldstein et al., 5) this means that they place a specific focus on the powers of military in anticipation of any possible outbreak of war. This perspective mirrors the opening arguments of the Huffington Post article as it labels its sub-topic with a quote from Prime Minister Stephen Harper, â€Å"’No Solution’ to Syrian Crisis Without Military Support† (Huffington Post). From this perspective, the Conservative leader can be characterized as a realist as he acknowledges the state actor, in this case, Canada to be the most important actor, and while assuming the position of a decision-maker who helps to decide what Canada must do on a global stage in relation to the middle east, which in this in case he proffers a deployment of troops into Syria. â€Å"Realists believe that the most important actors in world politics are states and state decision makers†

Essay On Gender Socialization - 1574 Words

Gender Socialization and Children’s Retail Children are known for absorbing information from the world around them. Therefore, what children are exposed to while they are growing is important, as they learn a lot from the world around them. In this paper, the process of gender socialization will be discussed and examined. In specific, how retail marketed for young children may have an effect on their development, especially as they distinguish gender. Socialization is general the process of individuals learning the behaviors and values of society. The socialization process may vary for many, as it is dependant on many factors such as time, location, gender and socio-economic status. Gender socialization in particular is the†¦show more content†¦To start off the research, certain qualities of goods were noted, such as labeling, texture and size. The clothing sections were visited and examined first and signs located in the store noted these sections. In the girl’s section, the texture of the clothing seemed to be thinner and softer compared to the boys clothing, in which fabric was thicker and tougher. This pattern was consistent when analyzing both t-shirts and dress clothes. Another notable observation was a difference in sizing. In the boys section, when holding one shirt of the same size over another there was almost a perfect overlap. However, doing the same in the girl’s section there was about a 2-inch difference between two shirts of the same size. This arises the question of size consistency in boy’s clothing compared to girls. The next major thing that was noted was what was displayed on the clothing. In the boy’s graphic t-shirt section, many shirts were video game, super hero and dinosaur related. In the girls section many of the shirts pictured animals, Disney princesses, with limited super hero options. There was no crossover with some of these subjects, for example, one would not be able to go to the boy’s section and find a Disney princess shir t or go to the girl’s section and find a shirt referencing video games. There was also sports apparel in the boy’s section while there was none in the girl’s section. Then, in both clothing sections, items thatShow MoreRelatedGender Socialization Essays1293 Words   |  6 PagesGender Socialization A baby is born and the doctor looks at the proud parents and says three simple words: Its a boy, or Its a girl! Before a newborn child even takes his or her first breath of life outside the mothers womb, he or she is distinguished and characterized by gender. The baby is brought home and dressed in clothes that help others identify the sex of the child. Baby boys are dressed in blue and baby girls are dressed in pink. The baby boy may be dressed in a blue shirtRead MoreEssay On Gender Socialization1495 Words   |  6 Pages In today’s society from a young age boys and girls are raised socially different, known as gender socialization. A gender role is a set of behaviors, attitudes and personality characteristics expected and encouraged based on an individual s sex. Sex is a person’s biological status referred to as female, male or inter-sex. However, gender is related to attitudes, feelings and behaviors that a given culture associates with biologically sexed bodies. Cultures differ about what is appropriate forRead MoreGender Socialization and Gender Roles Essay1184 Words   |  5 PagesGender socialization and gender roles have always existed in society. When analyzing gender roles, they are not always equal or consistent when comparing cultures, however, the expectations of females and males are often times clearly defined with a little to no common area. The Japanese culture is an example of the defined gender roles that change over time. According to Schafer (2010), because â€Å"g ender roles are society’s expectations of the proper behavior, attitudes, and activities of males andRead More Gender and Sport Socialization Essay511 Words   |  3 PagesGender and Sport Socialization Socialization is a life long process whereby the individual learns the appropriate roles and norms of behaviour within a particular society. From birth, children are socialised into sex-linked roles; in many instances males are expected to behave in a ‘masculine’ way and are encouraged to be involved in activities, such as sport, that are traditionally regarded as male. Women however are usually expected to behave in a ‘feminine’ manner; a vast contrast to the encouragementRead MoreAutobiographical Gender Socialization Essay. What Does2001 Words   |  9 PagesAutobiographical Gender Socialization Essay What does it mean to be socialized in terms of one’s gender? During the process of socialization, one learns to behave accordingly within one’s society. So, gender socialization would be the process in which a person learns to behave a certain way based on their biological sex in their cultural context. Each culture has a different process of gender socialization, and each culture has different attitudes and norms associated with each gender. Some societiesRead MoreGender Socialization Among Children Essay2508 Words   |  11 Pageschildren are socialized into their â€Å"appropriate† gender. These objects provide influence over behavior and appearance, showing boys and girls what is appropriate for each gender. After some investigation it was found that the toys, books, and clothing that children use not only foster the norms of gender behavior and appearance, but also construct gender roles in their young minds. Toys play a major role in socializing young kinds into â€Å"appropriate† gender roles. The first obvious characteristic thatRead MoreEssay about Socialization and the Learning of Gender Roles886 Words   |  4 PagesThe term socialization refers to the â€Å"lifelong social experience by which individuals develop their human potential and learn culture.† [Macionis et al. p 55] The concept of socialization is that our actions are driven/learned by culture. Socialization is also the foundation of personality, which we build by internalizing our surroundings. Through the lifelong process of socialization, society transmits culture from one generation to the next. A good example of socialization is the learning of genderRead MoreEssay on Problems Associated with Gender Socialization in Society1637 Words   |  7 Pagesget hurt to not cry, as society expects boys to not cry. Boys are also taught not to show emotions in anyway and to not show anyone how they feel or to not give the correct answer if asked how they feel. Boys are taught that this is the masculine gender role, and since this is how boys are expected to act, then this is the only way boys should act. Apparently this is how boys become men. Girls on the other hand are taught many different behaviours. They are taught house keeping and how to cooperateRead MoreSocialization - Gender Messages in the Mass Media Essay975 Words   |  4 PagesSocialization - Gender Messages in the Mass Media How Images on Television/Movies reinforce society’s expectations of gender. The most powerful form of mass media that we enjoy in America is the television. What we see on our T.V.’s can have very deep and profound effects on our beliefs, our life-styles and our needs and behaviors. On most of T.V. women are portrayed as flawless, beautiful, hair of silk, skin like peaches and cream and God forbid if they can pinch an inch, whereasRead More Gender Roles, Socialization and Relationships Essay examples1794 Words   |  8 Pagesdefinition of love because it turns out that romantic love is in the eye of the beholder. Researchers of heterosexual love have found that the definition of love is extremely flexible to different interpretations –and this interpretation is based on gender. Males were more likely to score higher on tests that scale romanticism and are more prone to recognize their romantic feelings much earlier than females (Kanin et al. 64). Since males tend to recognize the love feeling earlier, for males to be determined

Strategic Integrated Marketing Communications

Question: Discuss about the Strategic Integrated Marketing Communications. Answer: Introduction: Schwinn Bicycle Company was one of the earliest bicycle manufacturers in the world. It was incorporated by Ignaz Schwinn and his financial associate Adolph Arnold. After twenty years of its inception, the company became a leader in the industry owing to the technology and superior quality that they offered but the company was not able to grasp the changing demand of the consumers which was shifting from an ordinary cycle to a BMX and mountain bikes that resulted in decline of its sales. Furthermore, the tough competition from the competitors of Europe and Japan on technological front hampered the companys sales to a great extent and led them towards bankruptcy (Karwatka, 2014). Based on the case study of Schwinn, the following factors can be highlighted as lesson that other companies from various industries can avoid while operating and to sustain in the long run of their business: Consumer Behavior: Arnold, Schwinn and Company was a dominant player in the field of bicycle manufacturing. It achieved success through its product Sting-Ray which had some unique features like banana seat, high-rise handles, which was a huge hit in the early 1960s. The companys sales began to decline in the 1970s as the company was less focused on identifying the changing consumer behavior which was moving away from a normal bicycle to road racing and touring bicycles (Solomon, 2014). Lack of Research and Development: Moreover, the company did not emphasize on its research and development due to which it failed to develop products for the BMX market and it also overlooked the immensely growing mountain biking craze. Despite tough competition from the manufacturers of the Europe and Japan who consistently upgraded their technology and adopted new techniques through involvement in various professional bicycle races, Schwinn produced heavy and old-fashioned bicycles compared to the light-weight and trendy bicycles produced by other manufacturers (Christensen, 2013). Extensive Investment: Further, Schwinn chose China and Taiwan for producing bicycles at competitive prices. Despite the fact that the suppliers produced high quality products at competitive prices, some unfortunate sourcing choices resulted in supply deficit, furious retailers and diminishing customers base which further resulted in decline of its market share from 25% in 1950s to 5% in 1992 before it went bankrupt. Further the company infused substantial amount of investment for training its employees in China after introducing its own manufacturing practices, though it enabled them to achieve high quality at lower cost but they still failed to sustain in the long run and became less competitive (Karwatka, 2014). Following steps can be undertaken by the companies to strengthen their competitive position: Innovation: The companies that are facing similar situations like Schwinn should make substantial investment in its product innovation and develop products that could create a competitive advantage for the company (Tassey, 2012). Research and Development: In the current era, where technology is the main weapon to gain a competitive advantage, the companies should aim on improving its technological competence on a continuous basis to stay updated with the latest technology. Further, the companies should look out for new and innovative trends and more importantly they should patent their technology to protect it against piracy and plagiarism (Tassey, 2012). Pricing: The companies should aim at becoming a low-cost manufacturer, which would enable them to give a tough competition to small businesses and discourage competition by offering prices which the competitors might not be capable of matching. If the companies are able to maintain their quality while offering economical product, then it would strengthen the competitive advantage further (Hollensen, 2015). Understanding Consumer Behavior: Evaluating and analyzing consumer behavior on a continuous basis would help the companies in drawing a deep insight into the changing pattern in the needs and demands of the consumers and develop products that would meet their demands accordingly (Solomon, 2014). The international strategies and essential components of global strategy applied in the case study are discussed below: Outsourcing: The Schwinn Cycle Company went on to partner with low-cost manufacturers in the developing countries like Taiwan and China for due to the low wages of the labor. The company interviewed numerous prospective suppliers and secured the best into a long term agreement for manufacturing its products. The company then reconstructed its function to execute the final assembly and quality assessment in United States (Ivanov, Tsipoulanidis Schnberger, J. (2017). Local Manufacturing: The company soon started its own manufacturing plant in China. It implemented its own production techniques and trained its employees in China which helped them in achieving economies of scale and superior quality at comparatively lower price. The company continuously expanded its operations in China and very soon began to sell both high-end as well as low-end bicycles in the Chinese market. It also developed some cycles for the luxury segment which further helped the company to grow further (Ivanov, Tsipoulanidis Schnberger, J. (2017). Global Expansion: The company expanded its operations on a global level by setting up latest facilities in Brazil and Europe. It was done with the intention of meeting the growing demand for the cycles in the European countries as well as to give competition to the local manufacturers based in Europe and the Japanese manufacturers who sold their products in the European market. Initially the company was flourishing at very fast pace but suddenly it began to decline and lost its market share drastically. The decline in business was due to lack of research and development done by the company. The company rarely took into consideration the changing behavior of the consumers and the advanced technology used by the European and Japanese manufacturers gave the company a stiff competition on technological ground (Trapczynski Wrona, 2013).International Flavors and Fragrances (IFF) can adopt the following strategies to differentiate its products from its competitors and position with core ba se consumer product companies: Focus on Core Values: The company should focus on its core value of producing scents by using organic substances instead of artificial or chemical based agents which would make the companys products stand out against its competitors(Kim Wang, 2014). Product Innovation: The company which gives a greater emphasis on product innovation is always ahead in the competition. When some additional functions or features are attached to particular product, the company can demand a higher price or can defend its current price. The company can add features to its existing product through its own product development unit or by giving permit to other company to add some features. Some companies consider product innovation as their core business strategy (Becerra, Santal Silva, 2013). Packaging: Sometimes, everything it takes to rejuvenate and differentiate a product from the competitors is by changing the product packaging. The company can look for innovative techniques to create an appealing product packaging that can easily attract the customers towards it. Niche Marketing: The company should aim to sell its products in the niche market. As the company specializes in manufacturing fragrances including colognes and perfumes for end consumers, it can target the group of people who are fond of such products (Chun, 2015). Competitive Pricing: The company should adopt a competitive pricing strategy to gain an upper hand over its closest competitors. For that the company needs to make an analysis on the cost of manufacturing its products, customer analysis, competitors analysis, market research as well as SWOT analysis. The price should be such that it recovers all the costs included in manufacturing, advertising, shipping and many others. Value Addition: One of the most important factors that all companies take into consideration while differentiating their products in the current price motivated and products/services market is value addition to the product or service on the offering. Assuming that the company aims to sell its product through it official website as online shopping is the latest norm, it can create a value addition to its product by availing free home delivery of the product, free gift coupons. Further, the company can offer distinctive incentive schemes like money back guarantee or free membership as the customers these days always look for little additional push towards buying a product (Stark, 2015). The company should definitely invest in marketing communication strategy that seeks to establish its identity among the consumers. Integrated marketing communication has become an integral part of every business. Companies that uses integrated marketing communications focuses on creating a uniform message through all channels it uses, which lowers the marketing cost of the company. Further, this kind of marketing strategy makes contact with greater mass of audience due to the multiplicity. Below are the numerous benefits that the company can derive by investing into marketing communication strategy: Competitive Advantage: The company that invests in integrated marketing communication has a competitive advantage over its competitors as the marketing communication strategy helps the company to advertise and promote its brand to a larger audience (Blakeman, 2014). Reduced Advertising and Marketing Costs: While a company invests in developing a marketing communication strategy, it also reduces it advertising and marketing costs as they aim to deliver a uniform message through all the channels they select for the communication. Greater Reach: Integrated marketing communication strategy gives the company an advantage of reaching to a greater audience. For example: the company has its own Youtube channel where it launches all its latest commercials, it would reach a greater audience due to wide coverage of the internet across the world. Further, the company can promote its products through various social networking and micro-blogging sites like Twitter, Facebook, Instagram and Snapchat (Castronovo Huang, 2012). Improved Public Relations: Integrated marketing communication strategy gives the companies to enhance their public relations and escalate its public image through continuous engagement with the customers through direct interactions. Creates Brand and Product Awareness: Marketing communication strategy helps a company helps in creating the brand and product awareness through various methods of marketing its products like direct selling, sales promotion, advertising (Percy, 2014). Boost Liking towards the Products: Marketing communication strategy helps in encouraging the targeted customers towards liking the products of the company over the competitors products. Product Trials: When a product is promoted through aggressive advertising and sales promotion, it encourages prospective new customers to try the products and thus the objective of attracting new customers is pursued by the company (Percy, 2014). Identify Consumer Behavior: Integrated marketing communication strategy not just helps the company in establishing its products in the market but it also helps in evaluating the changing behavior of the consumers and the changing pattern in the buying behavior of the consumers. 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